Software House - John Weston Group

Concept

Whenever setting out to reimagine an existing brand, we always try to think about how to best capture its specific character without discarding existing and established communication patterns or the meaning behind the name. Looking for appropriate symbolism, we wanted the logo to emphasize motion but in a minimalist, understated way. As a result, we designed a logotype that reads clearly regardless of the medium, and boasts a dynamic character in each of its iterations.

Process

Embracing a functional approach allowed us to focus on the most important issues related to streamlining company operations. We designed a Web app to overhaul companywide communications. Magic Movers now connects with two external services – one handles invoicing, the other deals with optimizing delivery route planning. Another feature we designed helped optimize internal costs. Working in accordance with good design practices for application layouts, we managed to create a platform that boasted both refined aesthetics and remarkable usability.

STEP BY
STEP

/ Step 1

Branding Workshop

We began with a branding workshop using our original Black Horse Method, which allowed us to compile detailed information about the needs of the developed brand.
/ Step 2

Branding

The branding strategy was developed from a detailed briefing combined with an in-depth audit of the situation at the company interested in developing the app, and provided a roadmap for drafting the brand’s new creative concept and logotype.
/ Step 3

UX Workshops

The Hatch Method, another custom approach from our portfolio, involves using workshops to collect all the necessary information about IT projects from which then a detailed UX strategy is developed. With this approach, we were able to quickly map out key objectives and identify relevant app features.
/ Step 4

Prototyping

The app development process kicked off with prototyping based on the UX strategy drafted earlier, and working out the application’s detailed structure. Each subview was then rendered into a clickable prototype.
/ Step 5

Graphic Design

Immediately after the prototypes and features were approved, we began designing the app’s main view and two subviews that demonstrate component usage in various configurations. After these were approved, we developed the final application layout alongside an entire bank of components needed by frontend developers for easy app deployment.
/ Step 6

Frontend Deployment

The final layout we designed was then deployed and integrated with the backend prepared by a developer team. Strong collaboration between frontend and backend teams allowed us to develop the product dynamically and release subsequent updates at a consistent pace.
/ Step 7

Brand Video

Our job was to craft a series of brand videos designed to promote the app and the opportunities offered by premium delivery services. We decided to go with an emotion-driven approach, playing off the specific characteristics of the target group, which uses or may use the company’s services.

Specification

The platform offers premium delivery services across Europe, especially to auction houses looking to ship art to new owners. Its client roster includes companies from all corners of Europe. Platform users can register accounts, book deliveries, and handle their orders, including payment. Company staff, meanwhile, can use it to process bulk or individual orders, and provide accounting and payment processing to customers. Additionally, the system allows staff to compile individual cost estimates dependent on shipped item value and required delivery parameters. After a user submits a cost estimate request, a staffer can process it and issue an estimate, which the user will receive in their platform inbox pending confirmation. If the cost estimate is accepted, the delivery is booked and an order is registered with the account.

Concept

Process

STEP BY
STEP

Specification

Other
CASE STUDIES

/ PRACUJ W VOLVO

/ PRODUB.APP

/ Banialuka Puppet Theatre