Software House - John Weston Group

Concept

We looked for a creative concept that would fully reflect the specifics of the application and register with industry professionals. We finally decided that using a combination of visualized sound waves and the primary tool of the voice acting trade would best reflect the character of the branding. The designed materials reference voice-over work and voice acting, thus contributing to and reinforcing the brand story of the project.
Which is why SDI MEDIA entrusted us with the mission of developing a brand for the application, along with a visual identity package and a launch strategy for the dubbing community.

Process

After coming up with designs that we believed superb both visually and functionally, we moved to execute our marketing strategy: we registered a trademark, made relevant media buys, built a landing page, shot an explainer video, put together a social media package, produced branding films and photo shoots, drafted a brand launch strategy for the Polish market, tested the campaign, including the launch campaign, dispatched custom promotional merchandise across the globe, and held casting calls online in search of new talent.

STEP BY
STEP

/ Step 1

Challenge

The biggest hurdle ahead of us was coming up with one common layout for twenty-eight languages across three continents. To defeat that final boss, so to speak, we partnered with the Mosaic Lab software house. After doing in-depth research on the industry and collecting the relevant information, we went into action.
/ Step 2

Branding

The information we compiled was later translated into the look and function of the application: we came up with a simple, catchy name, and then verified whether it could be trademarked in the EU. From there, we moved to creating the logo and the key visual for the newly developed brand.
/ Step 3

Prototyping

The app development process kicked off with prototyping based on the UX strategy drafted earlier, and working out the application’s detailed structure. Each subview was then rendered into a clickable prototype.
/ Step 4

Graphic Design

Immediately after the prototypes and features were approved, we began designing the app’s main view and two subviews that demonstrate component usage in various configurations. After these were approved, we developed the final application layout alongside an entire bank of components needed by frontend developers for easy app deployment.
/ Step 5

Collaboration with a Software House

A long-term partnership with a software house enables us to continue working on and supporting the project also after deployment. We’re well aware that even with the most meticulous planning, every feature may be subject to change due to modifications to the backend. Hence, it’s only natural that we remain available to provide continued maintenance.
/ Step 6

Brand Video

Our job was to craft a series of brand videos designed to promote the app to prospective users. We produced both live-action films featuring voice acting talent as well as product videos showcasing the application and its features.
/ Step 7

App Marketing Campaign

Based on Google and social media, the campaign was international in reach, and deployed across the world in multiple languages. Currently, Produb is available in fourteen countries worldwide.

Specifications

Chaos and confusion are the greatest enemy of any larger team. Which is why we decided to make work at least a little easier for filmmakers and producers by creating Produb app. With the app, casting calls for dubbing talent are now open to everyone without exception, allowing producers to tap into new pools of voice talent working in a variety of different languages. Thanks to the app, it became much easier to hold casting calls for productions requiring dubbing in multiple languages, demand for which grew exponentially thanks to streaming services like Netflix.

Concept

Process

STEP BY
STEP

Specifications

Other
CASE STUDIES

/ PRACUJ W VOLVO

/ PRODUB.APP

/ Banialuka Puppet Theatre