The biggest hurdle ahead of us was coming up with one common layout for twenty-eight languages across three continents. To defeat that final boss, so to speak, we partnered with the Mosaic Lab software house. After doing in-depth research on the industry and collecting the relevant information, we went into action.

The information we compiled was later translated into the look and function of the application: we came up with a simple, catchy name, and then verified whether it could be trademarked in the EU. From there, we moved to creating the logo and the key visual for the newly developed brand.

The app development process kicked off with prototyping based on the UX strategy drafted earlier, and working out the application’s detailed structure. Each subview was then rendered into a clickable prototype.

Immediately after the prototypes and features were approved, we began designing the app’s main view and two subviews that demonstrate component usage in various configurations. After these were approved, we developed the final application layout alongside an entire bank of components needed by frontend developers for easy app deployment.

A long-term partnership with a software house enables us to continue working on and supporting the project also after deployment. We’re well aware that even with the most meticulous planning, every feature may be subject to change due to modifications to the backend. Hence, it’s only natural that we remain available to provide continued maintenance.

Our job was to craft a series of brand videos designed to promote the app to prospective users. We produced both live-action films featuring voice acting talent as well as product videos showcasing the application and its features.

Based on Google and social media, the campaign was international in reach, and deployed across the world in multiple languages. Currently, Produb is available in fourteen countries worldwide.