CASE STUDIES - Pepsi – Immersive AR Can Collection
Augmented reality experience in Pepsi’s branding campaign

Development of an advanced Instagram AR filter

Integration of motion tracking technology

Designing interactive augmented reality experiences

Promotional campaign launch and deployment

Optimization for usability and responsiveness

Strategy - AR Technology - Interactive Experience
Augmented reality experience in Pepsi’s branding campaign

CONCEPT

As part of Pepsi’s campaign celebrating its iconic can designs we developed an immersive AR filter that allowed users to explore the brand’s evolution in augmented reality.

PROJECT

Using motion tracking technology users could interactively rotate zoom in and examine the cans in detail as well as unlock hidden animations and special effects. The entire experience was designed to fully leverage Instagram AR’s capabilities ensuring a smooth and engaging interaction.

Augmented reality experience in Pepsi’s branding campaign

SPECIFICATIONS

Pepsi’s AR filter seamlessly combined technology and brand storytelling. With realistic 3D models motion tracking and mobile optimization users could fully engage with Pepsi’s design legacy in an interactive way. The campaign successfully attracted users encouraging them to explore Pepsi’s iconic cans through a new digital experience.

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