CASE STUDIES - Pepsi – Immersive Can Experience
Interactive software and motion-tracking technology in Pepsi’s campaign

Development of an interaction system based on motion tracking

Integration with Unreal Engine and real-time content rendering

Software-driven interaction and user engagement design

Logistics and deployment of the mobile installation across multiple locations

Optimization for various environments and lighting conditions

Software - Motion Tracking - Immersive Experience

CONCEPT

The Pepsi Immersive Can is an advanced technology project that blends interactive software with large-scale multimedia installations. As part of Pepsi’s rebranding campaign, we developed a motion-tracking system that reacts to user gestures with real-time dynamic visuals.

PROJECT

Standing at 4.5 meters tall, the can was covered with high-resolution LED screens, creating an interactive digital experience. Inside, motion-tracking cameras analyzed user movements and translated them into real-time animations using Unreal Engine, ensuring a fully immersive interaction. The system was optimized for smooth performance across various locations, adapting dynamically to different environmental conditions.

Interactive software and motion-tracking technology in Pepsi’s campaign

SPECIFICATIONS

The Pepsi Immersive Can is an innovative fusion of interactive software and multimedia technology. The motion-tracking system analyzes gestures in real time, generating dynamic effects in Unreal Engine that are displayed on curved LED screens. The installation was mobile, enabling rapid deployment across multiple cities while maintaining consistent interactive performance.


This project provided a one-of-a-kind experience, merging cutting-edge technology with bold branding. The real-time interaction system allowed users to actively engage with the visuals, making Pepsi’s campaign more immersive, memorable, and shareable.

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