Software House - John Weston Group

Dedicated Web app

A Web app built from the ground up and tailored to match the specific business needs of selected companies/industries.
Dedicated mobile app

A mobile app designed with further growth in mind and tailored to fit user needs.
Dedicated desktop app

Desktop app working in online and offline modes. A dedicated solution for a range of devices and operating systems.
Landing Page for sales

Landing page developed to boost sales and drive new user interest in products or services offered.
Corporate website

A website that will boost your online visibility and will render properly in every resolution and device screen size available.
Website linked with external database

Website linked with external database, enabling continuous updates to the contents.
Immersive website

A website rich in interactive elements, beautiful pictures and footage designed to catch the eye and encourage users to browse the offer.
Contest servicing tool

A tool to help you host contests and competitions. Use it to easily collect applications or submissions, acquire personal information from the users, and announce the winners.
Event signup platform with user communication features

A system for managing signups for a variety of events. The platform will enable better communications with attendees, and allow easier collection, storage, and management of attendee information.
Online store

An online store that will help you reach new customers and boost the effectiveness of your sales.
Platforma using external services

Web, mobile, or desktop platform based on external, third-party services.
Platform for managing personalized orders or non-standard services.

A platform enabling you to effectively manage custom orders or non-standard services requiring individual quotes. The solution helps maintain communication between customers and staff and provides reliable access to necessary information.
CRM/customer communications platform

Easier customer communication and effective management for invoices, payments, and stored data.
CRM for legal services

A system for effective management of a legal services business. A CRM platform will expedite administration and help manage the in-house document flow.
CRM for logistics businesses

Expedite operations in logistics by introducing a dedicated CRM system. Use it to make customer communication, order management, administration, and shipping easier and more effective.
CRM for HR businesses

Expedite the recruitment process at every stage and quickly zero in on the perfect candidate for the position you need to fill.
e-learning platform with reward system

Modern training platforms help users absorb knowledge. Our system will enable you to easily create new e-learning courses, hold tests, and monitor user progress.
Live training workshop platform

A platform for holding live training workshops and seminars. Manage payments and invoices, collect and store attendee data, communicate with users, and create new courses and classes.
Multi-function education platform

We design cutting-edge education platforms, featuring intuitive course and training workshop management panels. The platforms will be equipped with a range of useful features, including modules for creating and holding e-learning and live courses and classes.
Information website

Information website with advanced categorization and dedicated content search engine.
Sales and services platform with advanced data verification

A sales and service platform, offering high-grade security through advanced data verification and customer credibility checks prior to further processing.
Intranet – in-house information sharing

A dedicated communications network will help you effectively share information with staff and customers. With an intranet, you can expedite the flow of information inside your business, positively affecting management.
HeroApp – software solution for website or Web platform administration

Deploying a dedicated administration system will make managing your website or advanced platform much easier.

Development and deployment of the Snake game in AR

Game mechanics and interaction design

Testing and optimization for Instagram AR

Campaign launch and publication

Strategy - AR - Gamification

CONCEPT

As part of Pepsi’s campaign for the limited-edition Pepsi Electric Blue, we developed an interactive Instagram AR filter that lets users play the classic Snake game in augmented reality. Designed to evoke nostalgia while leveraging modern technology, the game allowed users to engage with the brand in a fun and immersive way.

PROJECT

Our goal was to create a seamless AR experience, ensuring the game mechanics were intuitive, engaging, and fully optimized for social media sharing.

An interactive AR game for Instagram as part of Pepsi’s campaign

/ STEP 1

Game Concept and Mechanics Development

We designed a modern version of the Snake game, adapted for AR with motion-based controls. The objective was to make it fun, dynamic, and easy to play within Instagram’s platform.
/ STEP 2

AR Implementation and Instagram Integration

Using Spark AR, we developed and optimized the game for Instagram, enabling users to control the snake using head movements, adding an interactive and immersive layer to the experience.
/ STEP 3

Testing and Optimization

We conducted cross-device testing to ensure smooth gameplay and fine-tuned the responsiveness of the motion controls for the best user experience.
/ STEP 4

Launch and Campaign Rollout

After rigorous testing, the game was launched as part of Pepsi Electric Blue’s marketing campaign, encouraging users to play, engage with the brand, and share their experiences on social media.

SPECIFICATIONS

The Pepsi Electric Blue AR Snake game combines nostalgia with cutting-edge AR technology, allowing users to play a reinvented version of the classic game within Instagram’s AR environment. With motion-based mechanics and seamless Instagram integration, the game provided an engaging and interactive brand experience, making it a standout element of Pepsi’s digital campaign.

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CASE STUDIES

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