CASE STUDIES - Pepsi Brand Rebranding – "Thirsty for More"
Landing page supporting Pepsi's rebranding campaign in Poland

UI/UX Design

PR Communication Strategy

Digital adaptation of the new branding

Animations & interactive transitions

Application - Community - Communication
Landing page supporting Pepsi's rebranding campaign in Poland

CONCEPT

In 2024, Pepsi introduced a new global visual identity – the first rebranding in 14 years. As part of the Polish rebranding campaign, we created a dedicated landing page that served as the central communication platform, seamlessly connecting users with Pepsi's outdoor promotional activities. The project was based on the brand’s new identity and enriched with dynamic digital elements emphasizing Pepsi's modern and energetic character. We implemented smooth animations, micro-interactions, and an interactive event map that showcased Pepsi’s outdoor activations – from festival zones and a motion-responsive immersive can to mobile ball pools and special concert areas during Dawid Podsiadło’s tour.

Project

The project was based on the new brand identity and was enriched with dynamic digital elements that emphasized the modernity and energy of Pepsi. We implemented smooth animations, microinteractions and an interactive map of events presenting the brand's outdoor activities - from Pepsi festival zones, through an immersive can reacting to movement, to mobile ball pools and special concert zones during Dawid Podsiadło's tour.

Landing page supporting Pepsi's rebranding campaign in Poland

SPECIFICATIONS

The landing page became the core of Pepsi’s rebranding campaign in Poland, merging cutting-edge design with an immersive user experience. The platform allowed users to track real-time activations, presenting them in an engaging, animated format.
With a refined UX, fluid animations, and an advanced visual layer, the platform successfully captivated users, reinforced Pepsi’s rebranding message, and encouraged active participation in the brand’s events.

Fill out a brief