Common Metal is a technology investment fund that specializes in assembling world-class engineering teams for early-stage startups. Their approach is highly strategic, exclusive, and precise—values that needed to be reflected in their online presence.
The website required an entirely different approach from traditional designs. Instead of a complex layout, we implemented a minimalist, accordion-based structure that guides users through key information.

The design avoids unnecessary visual elements, relying solely on perfectly refined typography, meticulous spacing, and subtle animations that add prestige and refinement to the experience. One of the key technical features of the project was the implementation of a dynamic color change upon every page refresh, ensuring that users always see the website in a slightly different tone, even though the structure remains unchanged.

The Common Metal website is a perfect example of modern, minimalist UX combined with high-end web design precision. Instead of relying on visuals or graphics, the entire experience is built around modular accordion sections, impeccable typography, and refined microinteractions. By eliminating unnecessary distractions, the website achieves a contemporary, premium look. The dynamic color shift on refresh ensures a unique experience for every user visit, reinforcing the exclusivity of the brand. This project proves that every pixel matters. From the letter spacing to how each accordion unfolds, every detail was meticulously crafted to create a digital experience that reflects the strategic, high-value nature of Common Metal.